LCSD Museums Brand Collaboration Series

The LCSD museums integrate history and culture, art, science through collaborations with different brands, allowing these brands to reinterpret the museum's precious collections from unique perspectives combined with modern design concepts, presenting diverse cultural connotation. By partnering with well-known brands, the museums can reach a wider audience and strengthen public interaction. In addition to promoting art and culture, museum collaborations enhance public understanding, appreciation and awareness of cultural heritage. Incorporating collections into everyday life enables everyone to feel the essence of culture in their daily experiences.

The Leisure and Cultural Services Department welcomes collaborations with brands. Collaboration proposals will be considered based on, but not limited to, the following factors: alignment between the brand image and the Government project; contributions to cultural development; enhancement of public participation and the social impact generated; creativity of the marketing plan; and the the ability to leverage brand networks to engage diverse communities. If you would like to explore potential collaborations or brand partnership opportunities, please contact the Marketing and Business Development Section at marketing@lcsd.gov.hk.